Brand Cam: AlienVault’s USM Platforms

April 1, 2015 | Post

How do you get the biggest bang for your buck when custom branding multiple product platforms without recreating the wheel for each? Apply unique custom badges that add the finishing (and distinguishing) touch without requiring manufacturing changes.

While redesigning their logo, seasoned MBX customer AlienVault came to us with the preliminary designs, asking our branding experts to create a new faceplate around it for its Unified Security Management™ (USM) platform. The goal was to create a clean design that brought attention to the AlienVault brand by highlighting the logo while remaining cost effective.

Project Requirements and Challenges

In addition to creating a design that featured the new logo, the project required that every appliance use a common faceplate so that multiple solutions could be deployed together. AlienVault’s USM platform offers a variety of software, each one with its own 1U server appliance. Because of their uniform size, one faceplate could fit on any of the server appliances, which helped meet the uniformity requirement but also created a challenge in differentiating which software was on each appliance. (Imagine associating each appliance with different software when all servers look identical in the rack.)

Creating One Faceplate for Multiple Solutions

The need was there to differentiate the faceplates without adding the cost of keeping stock of multiple unique faceplates. This was no problem for our MBX designers, who added a simple recessed area on the faceplate to accommodate an acrylic domed model badge to label each system.

Not only does this solution allow a volume discount for significant cost savings, but also saves money on stocking.

Highlighting the Logo

To emphasize the logo, the single-layer faceplate was powder coated black for a dramatic look with the AlienVault logo screen-printed front and center, demanding attention. For additional flair, light pipes for the indicator lights were added, and the faceplate also features a pop-off design, allowing it to be quickly removed for servicing.

About AlienVault

AlienVault is the champion of mid-size organizations that lack sufficient staff, security expertise, technology or budget to defend against modern threats. Their Unified Security Management (USM) platform provides all of the essential security controls required for complete security visibility, and is designed to enable any IT or security practitioner to benefit from results on day one. Powered by the latest AlienVault Labs Threat Intelligence and the Open Threat Exchange—the world’s largest crowd-sourced threat intelligence exchange—AlienVault USM delivers a unified, simple and affordable solution for threat detection and compliance management. AlienVault is a privately held company headquartered in Silicon Valley and backed by Trident Capital, Kleiner Perkins Caufield & Byers, GGV Capital, Intel Capital, Sigma West, Adara Venture Partners, Top Tier Capital and Correlation Ventures.

For more information visit or follow them on Twitter.

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